What is the budget of a PPC Adwords campaign?

How much have you spent (or still spending) for a sales person? You have to provide a car (rent, fuel, insurance & maintenance), mobile phone, minimum wage, bonuses & incentives, sick pay & holidays,…

You are also fairly limited to certain locations. If your sales person costs you £25k/year (lucky you!), this also means you have to make at least the same to break-even.

With PPC Advertising, it is a lot easier, and cheaper. You don’t need to look for new clients, they are coming to you, 24/7. You can tell us precisely where you want your add to appear from a map. Every penny spent is a visitor you get, and a potential client. Don’t be left out, your competition is already using it. In the above example, by spending a fraction of your budget (let’s say £800 per month), at 50p (£0.50) a click, this would get you 1600 more visitors on your website, and as many new potential clients per month!